The First Rule: Invest in Yourself

By Ian Pelham

There is one rule in the Internet marketing arena that you must never over look and that one rule is; "INVEST IN YOURSELF"!

The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.

An internet business isn't a building. It isn't a place...not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.

Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.

If you had a real world business you could make improvements to the building or to the landscaping and people would see that improvements had been made and be drawn in to see what kind of improvements had been made in the merchandise that was being offered.

But with an internet business there is no physical building that can be improved. The only improvements that you can make are to yourself. That is what 'Invest in Yourself' means. You have to improve yourself in order to improve your internet business.

Commonly people ask, "How and what do I invest in myself?" The answer isn't a $150 haircut or a designer suit. The answer is knowledge. You need to know more. The more you know, the better quality decisions you will make, which your online business will benefit from.

Try spending just one hour a day reading articles or subscribe to an ezine that emails you information regularly about both your industry and also online marketing methods, and you will have invested a significant amount of time in yourself.

You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.

Following on from investing in yourself is the principle of "Abundance Thinking".

Abundance Thinking? What the heck is that? This refers to one of two possible modes of thought. In order to clarify this I will explain the second mode first. 'Limited Supply' thinking is where you believe there is a finite amount of business out there. This is a bad model because it induces panic and the mindset that motivates you to grab what you can at the expense of others.

If you put this kind of thinking to work in your business, you might do okay...even make a fairly good living. Limited-supply thinking is the opposite of abundance thinking.

'Abundance Thinking' is the belief that there is a constant supply of new customers arriving in the marketplace, each with the power to bring even more customers with them via referrals etc. This mode of thinking is believes there is enough to go around for everyone and encourages us to work with others instead of against.

Abundance thinking places the good of the team above the good of the individual in the belief that as the team prospers, so each individual prospers accordingly. This allows a team to be built with individuals bringing various specialist skills to the table whereby the customer has the best possible deal, the team wins the business and each individual earns more than they would have done had they tried to win over to customer on their own.

Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.

Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.

If you believe that there is plenty of business out there (Abundance Thinking) then you will have no problem in sharing.

The beautiful thing about abundance thinking is that it is contagious. The better you get at abundance thinking the more accepting of you your peers will become.

Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking.

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